The Augmented Advisor: A Revolution in Customer Relations Thanks to Generative AI

The concept of the augmented advisor refers to the notion of assistance. Indeed, an augmented advisor is a customer relations agent who uses innovative technological tools to enhance his or her performance.

Generative AI, for example, is one of today's hottest technologies for giving advisors the means to work more efficiently. Particularly in response assistance.
By calling up generative AI, the advisor can free himself from cumbersome research tasks, escalations to an expert or writing, sparing the customer waiting, uncertainty, reiteration and so on.

In fact, AI can be used to analyze customer data and provide personalized responses; automate processes (copy/paste into CRM, merge contact sheets etc.), do predictive routing, analyze feelings... for ever-higher service quality.

Most frequently, the augmented advisor is activated

• to suggest content; as part of the response to an email, a chat or even a call
• to suggest the next step in a customer reception/response process, and perhaps even to automate a process
• To write content, such as a summary of a written or oral conversation
• To write content for the customer service knowledge base, based on your documents, resources and processes.
  
  Note that 62% of customers see no boundary between physical and digital interactions. Augmented advisors, supported by AI, can then offer a seamless transition between these two worlds, creating a harmonious customer experience.

The benefits for customer service are numerous:

• Significant improvement in advisor efficiency 
• Clear improvement in customer satisfaction.
• Reduction of repetitive tasks and improved service quality.
• Optimization of processing costs for each interaction
• Improved reachability, especially during peak periods.

In fact, according to Gartner, the adoption of conversational AI in contact centers is predicted to reduce agent labor costs by $80 billion by 2026.

For all that, this augmented advisor strategy does not replace the human role, but complements it, providing tools that improve efficiency and satisfaction for both customer and advisor.

These investments benefit both the customer and the advisor experience. These include
Better understanding of customer needs, leading to increased satisfaction.
Faster training
Improved advisor well-being thanks to lighter workloads and better interaction management.
End-to-end handling of customer files in most cases.

The integration of AI and other technologies into customer relations in the form of the augmented advisor is a major step forward. This strategy does not replace the human role, but complements it, providing tools that improve efficiency and satisfaction for both customer and advisor. By adopting these technologies, companies can ensure they remain competitive in a market that is essentially focused on the customer experience.